Twenty puppies and ten dogs now have a new 'forever home' thanks to Satterley Property Group and Pets Haven Animal Shelter, who teamed up last month for south-east Melbourne's first-ever 'adopt-a-dog day'.
Despite the cold weather, nearly 300 people attended the event at the Arcadia residential estate, with many families arriving in the early hours of the morning and one eager couple camping out from the night before.
Visitors enjoyed Arcadia's on-site dog park and met new friends, with all dogs up for adoption—including little Herman—going to new homes. More photos from the day can be viewed online at the Pakenham Gazette.
A targeted publicity drive from icon.pr preceded the event and generated an impressive range of earned media, including a feature article in Herald Sun and local coverage before and after the event in Pakenham Gazette and Berwick Leader. This publicity complemented Pets Haven's social media drive, which achieved 5000 combined likes on posts leading up to the event.
After the event, Pets Haven expressed gratitude to Satterley Property Group. In a Facebook post that received over 3700 likes and 45 shares, they stated that they would be unable to host an event of such magnitude without their partnership.