Australia’s peak professional association for marketers the Australian Marketing Institute has appointed icon.pr as its official PR partner for all national communications in 2016.

icon.pr will work to promote AMI’s expanded professional development and events program, as well as assisting the AMI to build membership and brand awareness. 



Announcing the new partnership arrangement, Lee Tonitto, CEO Australian Marketing Institute, said she was delighted that icon.pr had agreed to deliver PR services for the Institute. 

“Jo Painter and her team are the perfect partners for the Australian Marketing Institute public relations effort." 

“Icon offers us personalised attention, creative ideas and eloquent written materials for our professional development and events public awareness campaign.” 

“Icon is sophisticated, savvy, easy to work with and gets the job done,” Ms Tonitto said. 

icon.pr Group Managing Director Joanne Painter said she was excited to be partnering with the AMI given its importance to the marketing and PR industry and its reputation both nationally and globally.

“As long-time members, we’re delighted to be working with the AMI at such an important time in its history. We are looking forward to using PR and communications to assist the AMI engage members and demonstrate continued relevance in a changing world." 

“Lee and her team at the AMI have a bold and clear vision for the future, which includes a strong focus on events and professional development,” Ms Painter said. 

The Australian Marketing Institute is Australia’s peak professional association for marketing professionals with over 6000 members. As marketers are continually faced with continuous transformation within the industry, the AMI keeps its members up to date with the latest developments and key trends in the marketing practice to further enhance the skills and knowledge of its members to foster marketer’s success.