icon.pr is thrilled to announce its appointment as Choice Hotels Asia-Pac's PR agency of record. The appointment was made following a 7-way pitch in December 2015. 

Icon’s Group Managing Director, Jo Painter, said about the win: “We are thrilled to be awarded the business and I’m proud of the team who presented a creative and strong programmatic vision for Choice Hotels Asia-Pac.”

“Choice Hotels Asia-Pac is one of the leading hotel brands in the region and a terrific fit for Icon’s integrated, creative PR approach. We look forward to helping them enhance their share of voice and take their brand into exciting new territory, including China,” Ms Painter said. 

Icon will be tasked with leading the brand through a creative and strategic shift based on a global brand refresh undertaken by its US based global office.

“Choice Hotels Asia-Pac is excited to be partnering with Icon to deliver our brand promise in the Australian market. We are eager to further showcase our brands and cement them in Australians’ minds when they think about booking accommodation,” says Matt Taylor, Choice Hotels Asia-Pac General Manager, Marketing.

The Icon team has already hit the ground running, achieving national and metro media coverage in The Australian, The Australian Financial Review, Sydney Morning Herald and The Age following the announcement of a new strategic agreement between Choice Hotels and boutique luxury brand, Adara Hotels Apartments.