VicRoads has announced Icon Agency has been appointed to produce the next phase of its ongoing ‘Travel Happy’ campaign following a competitive pitch.

Melanie Rutley, senior marketing adviser of communications and stakeholder engagement at VicRoads, said: “We are constantly trying to promote respect on the roads. We felt that Icon Agency presented a fresh approach to the creative and is the ideal partner to develop the next phase of the campaign from June onwards.”

Our appointment to this exciting campaign comes hot on the heels of new business wins for the agency across digital, creative and PR, including the City of Stonnington’s $60-plus million urban parkland development, ME Bank, Maurice Blackburn Lawyers, WorkSafe, VicRoads Swan Street Bridge Upgrade, and VicRoads Freeway Management System.

Read more on B&T.