icon.pr has continued its recent run of award success, winning the 2015 'Sustainability & Corporate Social Responsibility' category for the 'Love Food, Hate Waste' campaign at last night's Golden Target Awards hosted by the Public Relations Institute of Australia (PRIA).
The prestigious national Golden Target win was one of six awards the Agency picked up on the night and follows a record-setting eight awards, including two wins, at the recent PRIA State Awards for Excellence in Victoria.
Icon’s 'Love Food, Hate Waste' campaign for Sustainability Victoria also received Highly Commended and Commended awards for the 'Government Sponsored Campaigns' and 'Content Marketing' categories respectively.
Meanwhile 'Stand Up For Farmers', the disruptive integrated campaign Icon launched for NSW Farmers in the lead up to the NSW State Election earlier this year was also celebrated, garnering Highly Commended awards for the 'Digital and Social' and 'Community Relations' categories, and Commended in the 'Integrated Marketing Communications' category.
Icon's Group Strategy Director, Joanne Painter, in Tasmania for the Golden Target Awards as well as PRIA's National Conference, was beaming, "Last night was the biggest in Icon's history. Winning one GTA was amazing; taking home a further five awards, including three Highly Commended, was the icing on the cake."
"I'm really proud of the great work of Icon's digital, creative and PR teams. Our integrated model really shone through last night, with six awards across two landmark campaigns."
"The awards also recognise the strong partnership between agency and client."
"It was great to see such an innovative and important campaign recognised as the 'best of the best' in its category in Australia. Working with Sustainability Victoria has been a great pleasure and together we've achieved big things."
"As an agency committed to behaviour change marketing and communications, winning a Golden Target Award for Love Food, Hate Waste was particularly thrilling.
“Coming off a year of record growth and numerous awards for our digital team, the Golden Target Awards signal a new and exciting stage in the agency’s evolution,” Ms Painter said.
Adapted from a successful UK campaign, 'Love Food, Hate Waste' set out to reduce food waste in Victoria by raising awareness of the issue and driving behaviour change towards a more mindful approach amongst Victorians. The campaign highlighted key facts including that over 23% of all household waste in Victoria is comprised of avoidable food waste, while general food waste is nearing 1 million tonnes.
'Stand Up For Farmers', which won the 'Digital and Social' category at the PRIA State Awards for Excellence in Victoria, began with an objective of shining the spotlight on the issues facing rural and regional voters in NSW in the lead up to the state election, and ended with the victorious government signing off on a memorandum of understanding to deliver every single policy put forward by NSW Farmers.