These school holidays Icon helped Watergardens Town Centre go one step further in its mission to make every member of the local community feel right at home in their very own shopping precinct.


Icon secured coverage for Watergardens in the Herald Sun, Star Weekly and Brimbank & Northwest Leader, as well as securing digital coverage through blogger relations.

Making the dreams of lots of little princes and princesses come true, the Centre transformed into a kingdom of fun, bringing to life the legend and fantasy of the classic Brothers Grimm tales for all the family to enjoy.

Visitors to Watergardens experienced a whole host of fairy-tale themed treats and activities and meet their favourite fairy-tale princesses in their fantasy studios.

After helping Snow White, Cinderella and Belle spread their sparkle through the West, children and adults alike were invited to take a piece of the action home with them through the great range of gifts and prizes on offer.