Icon specialise in campaigns that challenge perceptions and inspire people to embrace new behaviours and beliefs.

With our combined insight, imagination and use of innovative platforms, we have the power to amplify messages and connect with people on new levels. Not to mention having a profound impact for our clients. Our specialist skills allows us to plan, create and execute targeted campaigns across all platforms, from ideation, through to full production and implementation. We translate concepts into powerful, cohesive marketing campaigns that get measurable changes in behaviour.

Behaviour change marketing services

  • Qualitative and quantitative research
  • Campaign strategy and execution
  • Creative ideation
  • Focus groups
  • Market sounding
  • Campaign development
  • Project management
  • Stakeholder engagement and management
  • PR and communications
  • Media buying (via partner media agency)
  • Digital and social media content
  • App development¬†
  • Campaign microsites¬†
  • Reporting and analytics