Maximising positive coverage in the media requires an understanding of what creates a great story and the ability to cultivate the right relationships. Knowing who to talk to and how to pitch stories that are of interest to their audiences is vital.

Icon’s press office is a dedicated media relations capability focused on proactive, strategic PR delivery. Led by former journalists, the press office maintains close relationships with leading print, electronic, digital and social media commentators in order to put our clients at the forefront of news and analysis as it happens.

Press office

Press office specialist services

  • Media relations 
  • Influencing 
  • Blogger relations 
  • Media events and activations
  • Crisis and issues management  
  • Media analysis and post campaign reporting 
  • Television and current affairs
  • Social media engagement
  • Reputation management