Icon has a multi-award-winning record for implementing strategies and campaigns designed to shape attitudes and influence decision makers.

Led by an experienced team of former journalists and media professionals, we offer strategic counsel backed by industry expertise, deep commercial insight and strong influence networks. Specialist public affairs practice areas include sustainability and environment, health, education, property and agriculture. 

We also work with CEOs, boards and senior executives to manage stakeholders and secure positive policy outcomes from government. We understand the commercial priorities and dynamics of diverse industry sectors and apply the insight necessary to identify trends and convert them into opportunities.

Public affairs services

  • Communications strategy 
  • Research and intelligence
  • Market sounding
  • Stakeholder engagement
  • Stakeholder management
  • Policy advocacy
  • Social media engagement 
  • Campaigns and projects 
  • Press conference management
  • Influencing for NFP and professional organisations